We are proud to congratulate Kessler Shooters, Evolve Digital Cinema | IMG who have won a coveted 2011 Emmy award in the category of Outstanding Promotional Announcement: Institutional! They were recognized for their work with the National Geographic Channel and their campaign to create a new look to promote Nat Geo’s Explorers Initiative and Institution.
“The entire team at Evolve is humbled and honored with this Emmy Award,” said Joel Edwards, co-founder and director of production for Evolve Digital Cinema | IMG. “This project with Nat Geo has personally been one of my favorite I’ve worked on in my entire career. It was such an intense and engaging project. We were charged to create something fresh, something that people had not seen before – and to use that as a platform to tell new stories about a new wave of world explorers. We had an amazing team and talented creative group that worked tirelessly to pull this off. Being recognized with an Emmy is the ultimate gratification! We are also so grateful to the executive and creative management team at Nat Geo for their support and faith in our abilities. It is truly an honor to work with them!”
If you would like to view more of these films, the Emmy-Winning Campaign can be viewed here:
VIMEOPRO.COM/EVOLVEIMG/NATGEOEXPLORERS
THE CHALLENGE AND THE AWARD-WINNING RESULT
In early 2011, the Nat Geo Channel Approached Evolve Digital Cinema | IMG about creating a new campaign for the network that would give a whole new look and feel to the explorers initiative and institution. Nat Geo was looking for a fresh vision in this new campaign, visually and viscerally, through the explorers’ message and stories as they were told.
Carla Daeninckx, Nat Geo co-producer & design director added “executive management challenged us to elevate the Nat Geo brand by showcasing the innovative thinkers and scientists of today who are redefining exploration by living the mission and making the world a better place. These young, smart, relatable talents are not actors, but real people who transcend all cultural boundaries to show how we can all be ‘everyday explorers.’”
With an aggressive five-week schedule from pre-production to air, tight budgets, a race to coordinate talent, crews, and timeline, the tireless efforts have paid off with a highly successful, critically acclaimed result. “Our goal here was to visually keep the pacing of the spot up and energy high, while being light and selective on how we punctuated and identified highs and lows. The fresh approach we took on design stemmed from our core channels new on-air look, and taking it to another level. Finally, we felt it important to introduce the legacy of our explorers and society, creating a timeline linking our past to our future. What makes Nat Geo different from any other tv network is its connection to the National Geographic Society and its mission to explore. This was clearly the statement this brand defining campaign delivered on, and we’re so proud to have been a part of it.”
ABOUT EVOLVE DIGITAL CINEMA | IMG
Evolve Digital Cinema | IMG is a boutique creative production company that produces digital film, tv, hd video, photography and graphic design. As a creative & technical full service shop, Evolve IMG facilitates full campaigns, or has the ability to work as ala carte freelance contractors for the convenience of it’s clients. Based in Chicago, Evolve Digital Cinema | IMG retains a global client base. For more information, please visit their website, WWW.EVOLVEIMG.COM.
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